What is Derived From Brand? How Do We Think Like Brands?

Maria Popova’s article via Brain Pickings, examines Debbie Millman’s latest book Brand Thinking and Other Noble Pursuits. The article gives us a snapshot of how Millman attems to peel away some of the abstract layers of what we consider brand. She does this through a series of interviews with such mavens as Seth Godin, Alex Bogusky and Malcolm Gladwell. This is a fantastic article and is a must-read for anyone interested in the core concepts of brand.