The Tonight Show’s New “Jimmy Fallon” Logo by Pentagram

Yep, I’m sure you’ve heard, Jimmy Fallon’s taking over the Tonight Show. Naturally the show needed a new brand. The new logo’s good but maybe it’s a little sleepy? That seemed to be the biggest beef based on the array of comments via the blog post on Brand New. Personally, I think it’s good that they maintained some of the original brand elements (in this case the moon), in fact, its essential. Pentagram’s Emily Oberman, did a stand-up job.

On a related note, if you didn’t get a chance to watch NBC’s Best of Late Night with Jimmy Fallon a few days ago, get it, watch it, it’s fantastic. I’m psyched that Jimmy’s taking over!

#logodesign #branddesign #brand